A short relatable scenario that will personalize win-back based on Earth's aphelion (farthest from sun, July 4-5): around aphelion, the sun appears smallest and days are slightly cooler, so people may stay inside more (watch more TV). After aphelion, t

Here's a mid-thought observation that will optimize retention for machine learning: data that is valuable for training predictive models (churn prediction, recommendation engines) should be retained longer than data with low predictive value. Your 

Here's a confident contrarian opinion: some customers want to browse your channel guide and content without being tracked—they don't want you to know what they watch, when they watch it, or what they search for—and if your